Sami Boughattas is an independent GEO consultant and full-stack developer, founder of SEOForge, a French technical SEO and GEO agency (SEOForge SAS, Bougival, near Paris), unrelated to the similarly named SaaS products. He is the person who analyses your site, fixes it and answers you.
A full-stack developer before being a consultant, he spent years fixing in the code what audits merely described: WordPress, Shopify and Next.js sites, server and mail configuration, structured data. That is what lets the agency implement, not just recommend. He works remotely, with regular video-call check-ins, for SMEs in France and Tunisia, in Europe on request. The About page describes the agency, what it believes and how it works.
What he has built can be checked publicly. For BADA IT, a solar installer in Tunisia, he designed, built and ranked a website from scratch: 180 quote requests in under 7 months, 330 leads handled in the delivered back office (the case study). SEOForge's own site applies the method it sells, robots.txt, llms.txt and structured data included, and the free GEO test applies it to any homepage in fifteen seconds.
His fields: technical SEO, visibility in AI assistants' answers (GEO), Core Web Vitals, web development and Symfony, the framework behind this site.
Guides
- AI search optimisation (GEO): the technical guide : Six dimensions, what the engines need, how to fix it
- Technical SEO: the guide, from crawl to monitoring : Eight checks, what Google documents, how to fix it
- Web performance: the guide, from server to browser : Eight checks, what Google documents, how to fix it
- SEO or SEA : What should an SME choose?
- Cloudflare and AI crawlers: proxy, Bot Fight Mode, WAF : What blocks an AI crawler before your server, and the rule that lets it through
- Measuring your visibility in AI assistant answers : A fixed prompt set, identical records, a reading over time
- Missing from ChatGPT: the step-by-step diagnosis : Access, extractability, identity, freshness, measurement: five branches, one test, one fix
- How to get cited by ChatGPT and other AI assistants : Be read, readable, identified, then measured: the steps, with sources
Studies
- European SMEs and ChatGPT: 2026 study : Study of 1,000 sites, 6 countries, 5 sectors, September 2026
Articles
- How We Implemented GEO on Our Own Site (August 31, 2026)
- On-Page SEO Checklist: 15 Points to Optimize Your Pages (March 19, 2026)
- How to Optimize Your WordPress Site Speed in 10 Steps (March 17, 2026)
- Complete Guide to Core Web Vitals: LCP, CLS and INP Explained (March 15, 2026)
- 10 Technical SEO Mistakes That Hurt Your Rankings (March 12, 2026)
- Natural search as a key growth lever (March 9, 2026)