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Case study · Website development + SEO

A solar website built and ranked from scratch: 180 quote requests in under 7 months for BADA IT

Design, development, SEO architecture and a lead-management back office for BADA IT, a solar panel installer in Tunisia. The site captures price queries - the ones that precede a purchase - and the team now manages all of its clients in the tool we delivered.

Client: BADA IT · panneau-solaire.tn · Launched: 9 February 2026 · Period: February - early September 2026

Last updated:

  • 180 quote requests
  • 3,330 organic clicks
  • 330 leads managed
  • Top 3 on price queries

The context

BADA IT installs solar panels in Tunisia. In this market, customers search in French and in Arabic.

At the start, the company had no online presence: no website, no page to show a prospect. Everything below started from a blank page.

Our scope

One provider, the whole scope:

  • Design and development of the site
  • SEO architecture and ranking work
  • Lead-management back office
  • Measurement in place from day one (Search Console, GTM) - not added after the fact

What we built

  • 10 city pages and 6 service pages

    The service pages are segmented by use case: residential, business, agricultural, water pumping, self-consumption, STEG grid-tied. Each segment has its own page, content and queries.

  • A bilingual French / Arabic site

    The market searches in both languages; the site answers in both languages.

  • An instant quote simulator

    The site's conversion mechanism: the visitor gets an immediate estimate, and the request arrives qualified.

  • A lead-management back office

    Requests from the site automatically create a lead; the team can also enter its own by hand. All follow-up happens in one place.

  • Measurement before launch

    Search Console and GTM configured before the first visitor: the figures on this page exist because measurement was there from day one.

Homepage of panneau-solaire.tn: "Installation de panneaux solaires en Tunisie" headline, button to the quote simulator, French / Arabic switcher, photos of installations.
The delivered homepage: a clear proposition, direct access to the simulator, French / Arabic toggle.
City page "Installation Panneaux Solaires à Tunis et Grand Tunis": breadcrumb, local arguments, quote and call buttons.
One of the 10 city pages - Tunis here: local content, a dedicated call to action.
Three-step quote simulator (installation type, consumption, contact details) with the "Mon estimation en temps réel" live-estimate panel.
The instant quote simulator, the site's conversion mechanism: three steps, a real-time estimate.
Back-office home screen: today's reminders, overdue / today / upcoming counters, navigation to leads, pipeline and invoices.
The lead-management back office (demo account): reminders, pipeline, invoices - the team's daily screen.

The results

180

quote requests in under 7 months

Through the site's form, from February to August 2026. Contacts arriving via WhatsApp are not counted. A test advertising campaign run in July 2026 contributed part of this volume.

Search Console curve of daily clicks and impressions: near zero from February to June 2026, sharp rise in early July, mid-July peak, then stabilisation well above the previous level.
Search Console, daily view, "last 12 months" window: the property was created at the 9 February 2026 launch, so the curve starts at launch - no earlier data exists. Captured on 4 September 2026; its totals (3,330 clicks, 63,600 impressions) are the ones on this page. The July spike is explained in the timeline.

  • 330 leads managed, 150 of them entered by hand

    The BADA IT team manages all of its clients in the tool, wherever they come from. That is proof of adoption, not a marketing volume: the delivered tool became the working tool.

  • 3,330 organic clicks, 63,600 impressions

    Search Console, organic traffic only, as of 4 September 2026. Average CTR: 5.2%. 79% of those clicks arrived in the June - August quarter: 2,640 clicks in three months. That share falls mechanically as traffic keeps accumulating after the campaign stopped - the hold described in the timeline.

  • Purchase-intent queries

    The queries captured are mostly price and cost queries (prix, ثمن, سعر, أسعار, تكلفة). That is the result of an architecture choice - segmented pages, a quote simulator - not luck.

  • Top 3 organic positions on several price queries

    Average position across all queries: 6.3. Several price queries, the ones that precede a purchase, sit in the top 3 organic results.

The timeline, unretouched

A new domain's traffic curve does not go up in a straight line. Here is the real one:

  1. 9 February 2026. Launch. New domain, no history.
  2. February - June: the plateau. Five months of near-zero organic traffic. That is the normal delay for a new domain, the time Google needs to crawl it, index it and grant it trust.
  3. Early July: the breakout. Organic traffic takes off.
  4. July: test advertising campaign. Run in parallel, it contributed part of the period's requests.
  5. After the campaign stopped. Organic traffic stabilised well above its pre-July level, and has held there.

The five-month plateau is the direct answer to the question every SEO buyer asks: "will I pay six months for nothing?". Yes, a new domain goes through this plateau; no, it does not last - provided the architecture is built for the queries that matter. We show this period rather than hide it: it is part of every project that starts from zero.

What remains to be done

French queries still sit mostly on page two: that is the work in progress. A case study that names its blind spots is more credible than a sales page; this one will be updated when those positions have moved.

You want a site that produces requests, not just visits

We design, build and rank your website with measurement in place from day one - and we show you the figures, like here.

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