Service · Google Ads
Google Ads campaigns run on cost per lead, not per click
We build and run your Google Ads campaigns with one goal: qualified requests at a cost you know. Clean structure, measured conversions, fast landing pages, and the media budget on your account, not ours.
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Sound familiar?
Most SME campaigns lose money for one of these reasons - all of them can be fixed.
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Clicks, but no requests
The budget goes, the visits come, and the form stays empty: the landing page or the targeting does not follow.
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No idea what a lead costs
Conversions are not measured, or measured badly: impossible to know which campaign pays and which burns the budget.
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Keywords that are too broad
Your ads show on searches unrelated to your offer, for lack of exclusions and controlled match types.
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An account left on autopilot
"Smart" campaigns never reviewed, Google recommendations applied blindly, spend drifting.
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An agency paid as a share of budget
The more you spend, the more it earns: the incentive is not aligned with your cost per prospect.
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A site too slow to convert
Every paid click lands on a page that takes four seconds to show on mobile. Part of the budget evaporates before anyone reads.
What you get
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01
A known cost per lead
Every campaign is judged on what a prospect costs, not on clicks or impressions.
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02
Conversions actually measured
Forms, calls and bookings reported into Google Ads through Google Tag Manager, with consent handled.
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03
Your account, your budget
The Google Ads account is in your name, the media budget paid directly to Google. You see every euro.
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04
A readable report
One monthly check-in: spend, leads, cost per prospect, what was changed and why. In plain words, not jargon.
What we set up
Six building blocks, in this order, because each one conditions the next.
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Goal and economics
Customer value, expected conversion rate, target cost per lead: we start from your numbers, not industry averages.
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Conversion tracking
Google Tag Manager, form, call and booking events, Consent Mode, Google Ads linking. Before spending one euro.
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Keywords and exclusions
Purchase-intent queries, controlled match types, negative lists from launch and at every review.
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Structure and ads
Campaigns and ad groups consistent with your offers, responsive ads with extensions, message aligned with the landing page.
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Landing pages
One page per offer, fast on mobile, with a single call to action. We fix or build them in your site.
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Ongoing optimisation
Bids, search terms, audiences, schedule, budget: weekly review in the first weeks, then at every monthly check-in.
Our method
A two-week launch, then monthly management on cost per prospect.
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1
Scoping
Your offers, your area, your margin, your target cost per lead. Cost-per-click estimate on your queries.
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2
Measurement
Conversion tracking and consent installed and tested on your site before any launch.
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3
Build
Keywords, exclusions, campaigns, ads and landing pages. You approve before going live.
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4
Launch
Test budget in the first weeks, weekly review of search terms and conversions.
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5
Management
Every month: what works gets the budget, what does not is cut, and converting queries feed the SEO.
The deliverable
A clean account you understand, and a report you can read in five minutes.
- Structured Google Ads account, in your name, with revocable delegated access
- Verified conversion tracking (form, call, booking) through Google Tag Manager
- Documented keyword and exclusion lists
- Landing pages fixed or built, fast on mobile
- Monthly report: spend, leads, cost per prospect, actions taken
- Monthly video call, budget decisions made with you
The media budget stays in your hands: you can raise it, lower it or pause it at any time.
Where to start?
Free estimate
20 minutes on a video call: your offers, your area, an estimate of the cost per click and of a media budget that makes sense for your market.
Book 20 minGoogle Ads management
Included in the 90-day Sprint (€2,900 excl. VAT) and Monthly management (€1,500 excl. VAT / month). Media budget according to your means, paid to Google from your account.
- Conversion tracking installed and verified
- Campaigns, ads and landing pages
- Monthly report on cost per prospect
Google Ads management pricing: fixed fee, media budget separate
What managing a Google Ads account costs an SME, with us and on the market.
| SEOForge | Market | |
|---|---|---|
| Management fee | Included in the 90-day Sprint (€2,900 excl. VAT) and Monthly management (€1,500 excl. VAT / month, 3-month initial commitment then cancellable with a simple e-mail before the end of the month). | €300 to €800 excl. VAT / month for a small account, €500 to €2,000 / month above €3,000 of media budget, sometimes a share of budget (10 to 20%). |
| Media budget | According to your means, set after a cost-per-click estimate. Paid to Google from your account; we take nothing on it. | Rarely profitable under €1,000 / month; most SMEs start between €1,000 and €2,000 / month. |
| Conversion tracking | Included, installed and verified before launch (Google Tag Manager, Consent Mode). | Often billed separately, or missing. |
| Landing pages | Fixed or built in your site, included in the Sprint. | On quote, or hosted at the agency (you do not keep them). |
| What you keep if you stop | The account, its history, keyword lists, pages and conversion tracking: everything is in your name. | Varies; some agencies keep the account or the pages. |
Indicative ranges observed in 2026 on public offers from French agencies.
Frequently asked questions
What is the minimum Google Ads budget for an SME?
It depends on the cost per click of your market. In France, under €500 of media budget per month it is hard to gather enough data to optimise; most SMEs start between €1,000 and €2,000 per month. We set the budget with you after estimating the cost per click on your queries, and it stays on your account.
What does "Google Ads according to budget" mean in your offers?
Campaign management is included in the 90-day Sprint and Monthly management. The media budget, meaning what Google charges per click, is not: it is paid directly to Google from your account, at the level you decide.
How long before we see leads?
The first clicks arrive on launch day. The first leads usually come within two to four weeks, the time it takes for conversion tracking to gather enough data to optimise bids and cut what does not convert.
Is the Google Ads account in my name?
Yes, always. If you already have an account, we work in it with delegated access you can revoke at any time. Otherwise we create it in your name, with your payment method. If you stop working with us, the account and its history remain yours.
Do I need to rebuild my pages to run campaigns?
Not necessarily. We start by testing the speed and clarity of the existing pages. If they convert poorly, we fix them or build one landing page per offer directly in your site: it is often what lowers the cost per lead the most.
Google Ads or SEO: where should I start?
If you need requests this quarter, Google Ads. SEO is built in parallel: the queries that convert in Ads become the pages to rank organically, gradually reducing your dependence on media budget. Our SEO or SEA comparison details both.
Estimate your cost per lead before you spend
Describe your offer and your area: an expert replies within one business day with a cost-per-click estimate and a coherent budget proposal.