Paid acquisition & business tools

Three levers that turn a visible site into handled enquiries: Google Ads campaigns run at cost per lead, automations between the site, the CRM and Microsoft 365, and business e-mail that lands in the inbox.

These three services form one chain. A paid click that lands on a form not connected to the CRM, or a sales reply that ends up in spam, cancels the upstream investment. We configure and measure the whole chain, not one link.

Organic search remains the foundation: a profitable Ads campaign depends on fast, well-structured pages. The SEO vs SEA comparison explains in which order to combine both depending on your timeline and budget.