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SEO & web performance insights

Practical SEO and web performance guides and checklists.

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SEO

On-Page SEO Checklist: 15 Points to Optimize Your Pages

Discover the 15 essential on-page SEO checklist points to optimize your web pages: title tags, meta descriptions, heading structure, internal linking and more.

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Performance

Complete Guide to Core Web Vitals: LCP, CLS and INP Explained

Understand Google's Core Web Vitals in detail: LCP, CLS and INP. Learn how to measure them, interpret scores, and improve your site's performance.

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SEO

10 Technical SEO Mistakes That Hurt Your Rankings

Discover the 10 most common technical SEO mistakes that are hurting your Google rankings, and learn how to fix them with practical, actionable solutions.

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    Resources

    Everything free: the tools, the case studies, the blog, the SEO vs SEA comparison and the FAQ.

  • Section

    Free tools

    GEO, speed, e-mail deliverability, llms.txt, SERP preview: every tool publishes its method.

  • Section

    Guides

    Long, sourced and maintained guides: technical SEO, web performance, AI search optimisation (GEO), SEO or SEA.

  • Section

    Case studies

    What we built and what it produced: exact scope, measured results, what remains to be done.

  • Study

    European SMEs and ChatGPT: 2026 study

    1,000 SME sites drawn from OpenStreetMap, 6 countries, 5 sectors: AI crawler access, structured data, identity, llms.txt, with the data to download.

  • Page

    FAQ

    Prices, timing, Google Ads, commitment: the answers to the questions SMEs ask first.

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    Sami Boughattas, founder

    The author of the guides, studies and articles on this site: independent GEO consultant and full-stack developer, founder of SEOForge.

  • Section

    SEO & GEO

    Audit, GEO, on-page and Core Web Vitals: the four services that make a site findable and citable.

  • Free tool

    GEO test

    AI crawler access, llms.txt, structured data, extractability: score out of 100 and prioritised actions in fifteen seconds.

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