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SEO & web performance insights

Practical SEO and web performance guides and checklists.

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Performance

Complete Guide to Core Web Vitals: LCP, CLS and INP Explained

Understand Google's Core Web Vitals in detail: LCP, CLS and INP. Learn how to measure them, interpret scores, and improve your site's performance.

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  • Section

    Resources

    Everything free: the tools, the case studies, the blog, the SEO vs SEA comparison and the FAQ.

  • Section

    Free tools

    GEO, speed, e-mail deliverability, llms.txt, SERP preview: every tool publishes its method.

  • Section

    Guides

    Long, sourced and maintained guides: technical SEO, web performance, AI search optimisation (GEO), SEO or SEA.

  • Section

    Case studies

    What we built and what it produced: exact scope, measured results, what remains to be done.

  • Study

    European SMEs and ChatGPT: 2026 study

    1,000 SME sites drawn from OpenStreetMap, 6 countries, 5 sectors: AI crawler access, structured data, identity, llms.txt, with the data to download.

  • Page

    FAQ

    Prices, timing, Google Ads, commitment: the answers to the questions SMEs ask first.

  • Page

    Sami Boughattas, founder

    The author of the guides, studies and articles on this site: independent GEO consultant and full-stack developer, founder of SEOForge.

  • Section

    SEO & GEO

    Audit, GEO, on-page and Core Web Vitals: the four services that make a site findable and citable.

  • Free tool

    GEO test

    AI crawler access, llms.txt, structured data, extractability: score out of 100 and prioritised actions in fifteen seconds.

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