Service · On-page
Pages that answer exactly what your customers are searching for
On-page SEO means matching every page to a search intent: the right keyword, the right structure, the right content, the right links. We apply it page by page, with your team.
Does any of this sound familiar?
A technically sound site can stay invisible if its pages do not speak the language of the queries.
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Pages stuck on page 2 or 3
You are indexed, you show up, but never in the top positions that bring traffic.
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Several pages fighting for the same keyword
Google hesitates between your pages and none of them really ranks (cannibalisation).
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Default-generated titles and descriptions
Truncated titles, duplicated or empty meta descriptions, the same H1 on dozens of pages.
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Traffic that does not convert
Visitors land on a page that does not match what they were looking for, and leave.
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Content published without a keyword strategy
Articles and pages written by feel, without knowing which query they target.
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Internal linking left to chance
Your key pages get fewer internal links than your legal notice.
What you get
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01
One target keyword per page, chosen on data
Real volume, intent and competition, cannibalisations resolved: every page knows what it should rank for.
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02
Rewritten tags and headings
Title, meta description and heading structure written page by page - not mass-generated.
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03
Content aligned with intent
What to add, reorganise or merge to answer better than the pages already ranking.
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04
Internal linking that pushes the right pages
An internal link plan that sends authority to your strategic pages.
What we analyse
Everything on the page itself that tells Google what it is about and who it is for.
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Keywords & search intent
Target queries, intent (informational, commercial, transactional), competing pages already ranking, cannibalisation.
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Title tags & meta descriptions
Length, main keyword, uniqueness, promise for the click - on every page, not just the homepage.
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Heading structure
Single H1, logical H2/H3 hierarchy, semantic variants, readability for featured snippets.
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Content & semantics
Topic coverage, expected entities and vocabulary, freshness, duplicated or thin content.
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Internal linking & anchors
Inbound links per page, depth, descriptive anchors, under-linked strategic pages.
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Images & structured data
Alt attributes, file names, weight, Schema.org markup relevant to the page type.
Our method
From the query to the page, then from the page to release.
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1
Keyword research
Map of the queries in your market and one target keyword assigned per page.
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2
Page analysis
On-page audit of every strategic page against the pages already ranking for its query.
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3
Prioritisation
Pages with the biggest gap between potential and current position come first.
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4
Recommendations
Rewritten tags, structure plan, content briefs, linking plan - ready to apply.
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5
Implementation & follow-up
Applied with your team or by us, then positions tracked in Search Console.
The deliverable
Page-by-page recommendations, not generalities.
- Keyword plan: one target keyword and one intent per strategic page
- Rewritten title tags and meta descriptions, ready to paste
- Recommended heading structure for each page, with the topics to cover
- Content briefs for pages to create, expand or merge
- Internal linking plan: which links to add, from where, with which anchor
- Video-call walkthrough with your team
Delivered in a format your writer or developer can apply directly (spreadsheet + document).
Where to start?
Free online test
Title, meta description, tags and the main SEO checks for one page, in a few tens of seconds depending on page size. No account needed.
Test my pageOn-page SEO optimisation
Based on the number of strategic pages. Free first diagnosis within one business day.
- Keyword and intent research
- Page-by-page recommendations
- Implemented with your team or by us
Frequently asked questions
What is the difference between on-page and technical SEO?
Technical SEO is about infrastructure: crawl, indexation, speed, architecture. On-page SEO is about what each page tells Google: target keyword, tags, heading structure, content, internal links. Both are needed: a fast site with poorly targeted pages does not rank, and neither does the reverse.
What is keyword cannibalisation?
When several pages of the same site target the same query, Google hesitates between them and none ranks well. It is solved by assigning a distinct query to each page, merging duplicates, or redirecting the redundant pages.
Do you write the content?
We deliver the rewritten tags and precise content briefs (query, intent, structure, topics to cover, indicative length). The writing can be done by your team from these briefs, or by us on quote.
How many pages do you handle?
We start with the strategic pages: the ones that carry your offer and the ones with the biggest gap between potential and current position. Depending on the site, that is 20 to 100 pages. Templates (product pages, articles) are handled by rules to cover the rest.
Does the meta description still count for ranking?
Not directly. But it influences the click-through rate in the results, and the click is what brings traffic. A unique meta description that answers the intent and makes people want to click often makes the difference between two pages ranked side by side.
How soon do you see the effects?
Tag and structure changes are picked up on the next crawl, often within days. Ranking gains usually show within 4 to 12 weeks depending on the competitiveness of the query. We do not promise positions: we track and adjust.
Make your pages speak your customers' language
Describe your site and your goals: an expert replies within one business day with a first on-page diagnosis.